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Balming Tiger is not just a band; it is a revolution in the Korean music scene. Founded in 2018 by San Yawn, a seasoned artist manager based in Seoul, the collective pushes the boundaries of what is considered traditional K-Pop, giving it a new, refreshing, and eclectic spin. Balming Tiger prides itself on being the first and only “alternative K-Pop” band, completely reinventing the genre and opening up new avenues for Korean popular music.
The collective is as diverse as its music, encompassing not just performers but also visual artists, writers, and directors. The team comprises a dozen or so talented individuals, including Mudd the Student, Omega Sapien, and bj wnjn, among others. They operate as a mini community, representing a vibrant subculture within Korea’s youth.
Balming Tiger’s music is characterized by experimental vibes and powerful lyrics that celebrate “Asian sexiness” and “Asian cool.” Their single “SEXY NUKIM,” which translates to “sexy feel,” exploded in popularity, amassing over 11 million views on YouTube since its release in September. This track, along with their 2021 hit “JUST FUN!,” received endorsement from RM, the leader of the popular K-Pop band BTS.
Beyond being a collective of musicians, Balming Tiger is a platform for self-expression. They are challenging the traditionally polished, and heavily manufactured image that Korean artists are often expected to embody. Through their music and distinct visual aesthetic, Balming Tiger aims to bring a unique representation of Korean youth to the world, with aspirations of expanding their influence to larger Asia.
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