"The Now Now" is the sixth studio album by the British virtual band Gorillaz. The album was released on 29 June 2018 via Parlophone and Warner Bros. Records. Recording began during the North American leg of the Humanz Tour in late 2017. According to Gorillaz co-creator, Damon Albarn, the album was recorded quickly so that the band would have more material to play at future concerts. The album was first teased through a series of posters found at All Points East festival, and was officially announced two days later. The posters contained phrases and a link to a website, which displayed a short teaser containing a snippet of what would later be released as "Lake Zurich" and the release date. Albarn has described the album as "pretty much just me singing" and "very sort of in the world of" the fictional Gorillaz lead singer 2-D
‘The Now Now’ is a spritely listen. Where ‘Humanz’ leaned too heavily on swampy, generic hip-hop beats (‘Saturnz Barz’, ‘Submission’), ‘The Now Now’ prides itself on making 11 pop tracks that zip with energy, passion and an abundance of ideas. Some are stripped right down to their core and are all the better for it, like the largely instrumental numbers ‘Lake Zurich’ and ‘One Percent’.
20 years after the outlines of the band was first sketched by co-creator Jamie Hewlett, the band clearly still stands as a vivid creative outlet for Albarn. He’s managed to tap into the chaotic ethos so electrifying and unpredictable first time round, and reanimate the band’s fortunes in dazzling fashion.
Reviewed byThomas Smith for nme.com. User Comments