"The Now Now" is the sixth studio album by British virtual band Gorillaz. The album was released on 29 June 2018 via Parlophone and Warner Bros. Records.
‘The Now Now’ is a spritely listen. Where ‘Humanz’ leaned too heavily on swampy, generic hip-hop beats (‘Saturnz Barz’, ‘Submission’), ‘The Now Now’ prides itself on making 11 pop tracks that zip with energy, passion and an abundance of ideas. Some are stripped right down to their core and are all the better for it, like the largely instrumental numbers ‘Lake Zurich’ and ‘One Percent’.
20 years after the outlines of the band was first sketched by co-creator Jamie Hewlett, the band clearly still stands as a vivid creative outlet for Albarn. He’s managed to tap into the chaotic ethos so electrifying and unpredictable first time round, and reanimate the band’s fortunes in dazzling fashion.
Reviewed byThomas Smith for nme.com. User Comments