Album Title
Rita Ora
Artist Icon ORA (2012)
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First Released

Calendar Icon 2012

Genre

Genre Icon Pop

Mood

Mood Icon Happy

Style

Style Icon Rock/Pop

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Release Format Icon Album

Record Label Release

Speed Icon Atlantic

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Album Description
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Ora is the debut studio album by British recording artist Rita Ora, released on 27 August 2012 in the UK through Roc Nation. The album was recorded from 2010 through to 2012. Ora enlisted a variety of producers such as will.i.am, The-Dream, Major Lazer, The Runners, Diplo, The Invisible Man & Stargate and features guest appearances from British rapper Tinie Tempah and American recording artists J. Cole & will.i.am - including the number 1 hit DJ Fresh collaboration "Hot Right Now". The album's music mainly incorporates pop with R&B and dance styles. Samples of the album's standard edition were made available to preview on the iTunes UK store on 9 August.

Upon its release, Ora received generally mixed reviews from music critics. The album debuted at number 1 on the UK Albums Chart and Scottish Albums Chart. It gained moderate success overseas; entering the top 25 in Australia and New Zealand. The album's release was preceded by two singles - "How We Do (Party)" and "R.I.P." - both of which entered the UK Singles Chart at number 1 and achieved standard chart positions in charts abroad. Ora will be supported by the Radioactive Tour in the UK and Australia from January to February 2013.
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User Album Review
Pop stars are often quick to describe their album as being “like a collection of singles,” to avoid the suggestion that any of the songs are makeweights. Few have taken this approach quite as literally as Rita Ora, whose debut actually sounds more like Now That’s What I Call 2012 than the work of a single artist.

All the hit-makers are here, and not just on the hits: How We Do (Party), Hot Right Now and R.I.P. – number one smashes all. She’s worked with Drake, Kanye West and Jay-Z; there are appearances from will.i.am, DJ Fresh, Tinie Tempah; songs are written by Ester Dean, Stargate, Chase & Status... Justin Bieber is surely only a phone call away.

For her part, Rita is incredibly adept at channelling the essential spirits of other vocalists – Rihanna’s flattened moan one minute (Shine Ya Light), Katy B’s up-for-it holler the next (Love and War), a lurch towards the healing hoot of Katy Perry (Been Lying), and the occasional nod towards P!nk, Ke$ha and other popstrels who can’t spell their own names without the shift key. This, while fun, does occasionally mean it’s hard to appreciate Rita for herself, and that seems a shame, given her palpable charisma.

The most unsettling moment comes when she launches into a full-throated impression of The Ting Tings’ Katie White in the bolshy Uneasy, which was written for her by the actual Ting Tings. The inclusion of a Rihanna “yeah-ay-ay” section only adds to the sense of identity crisis. At the other extreme, there’s Fall in Love, a dirty bass swoosh in which will.i.am delivers the least momentous rap in musical history and Rita squeals “fa-la-la-laa!” like a Morris dancer. It’s not brilliant, but it does at least sound like no one else.

Thing is, it’s fine to take your place among the everything elseness of modern pop music – sparky popstrels have to eat, too – but when the next star comes along and claims Rita Ora as an influence, we’re all going to have a devil of job working out what that means.


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