Album Title
Animal Collective
Artist Icon Strawberry Jam (2007)
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Genre Icon Psychedelic Rock

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Strawberry Jam is the seventh studio album by American indie rock band Animal Collective. It was released in September 2007, the band's first on Domino Records. The title and track listing were revealed by band member Geologist on the Collected Animals message board on May 16, 2007. The press response to Strawberry Jam was highly positive, with most lauding its unique sound as a large step forward in the band's evolution. The album charted on the Billboard Top 200, debuting and peaking at #72.
The album was recorded at Wave Lab Studios in Tucson, Arizona. Band member Brian Weitz explained why they chose this location on the Collected Animals message board :
"dave [Portner] and i were talking a few months back about environments to record and one of us was like maybe it'd be sweet to make this next one a desert record and then everyone was like yeah man we haven't done that yet and it seems like it could fit the songs and the way we want them to sound. that might not make sense to anyone but us because when you think of the desert you think of twangy guitars and morricone soundtracks and jim morrison walking with the ghost of an indian, but we don't really see it that way. we looked at a bunch of studios from southern california to new mexico and settled on one we liked in tucson. plus i've spent about a year and a half of my life living in the tucson area"
Moreover, Strawberry Jam engineer Scott Colburn, who also worked with the band to record the predecessor Feels, knew Wave Lab's owner. According to member Noah Lennox, it was a conscious decision to record the album "in a desert setting."
In a pre-release interview with Billboard, guitarist Deakin described the new album as "chiseled" and "shiver-inducing". According to the interview, the majority of the album's songs were played on the band's live shows from 2005 to 2006, but that there would be, "nonetheless, a few new ones that we've never played live."
Two songs that had been played extensively on the band's 2005–2006 concerts, "Safer" and "Street Flash", were not included on Strawberry Jam. Regarding the songs' absences, singer and guitarist Avey Tare wrote to fans that the band recorded studio versions for both, but decided against including them on the album, "partially due to their length[s]". "Safer" was eventually released as the B-side of the album's first single, "Peacebone", while "Street Flash" and other studio leftovers appeared on the 2008 EP Water Curses.
The name Strawberry Jam came from singer and drummer Panda Bear as he and the band were on a plane headed to Greece for a show. Upon receiving his complimentary tray of food, he opened up the packet of strawberry jam that had been provided for the bread. As he removed the cover of the packet, he was drawn to the look of the glistening jam, and he expressed his desire for the production of their new album to sound like the jam looked, "that is to say, something that's really synthetic and sharp and futuristic looking," but also "tangy and sweet, almost in a kind of aggressive way in terms of the way it tastes".[17]
Avey Tare created and photographed the cover art. Additional layout and design was done by Rob Carmichael, with whom Animal Collective has collaborated on several other projects.

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User Album Review
On the back of Strawberry Jam, it might be useful to compare Animal Collective with Mercury Rev. Certainly, the latter band were once something of experimental proposition – fronted by the unhinged personality of David Baker and with a blurry and unfocussed sound to match. This formula frequently produced glorious records, but it was not made to last. Hence, in the late 90’s the Rev took a right-turn and cut their one bona fide classic, Deserters Songs.

In 2007, Animal Collective (that’s Panda Bear, Avey Tare, Deakin and Geologist) hold a similar position. After six albums of wayward hit-and-miss experimentalism, previous outing, Feels revealed a more linear approach to music-making. Not linear in the accepted sense of the word; but at times there was the definite whiff of ‘chorus’ and ‘verse’, even if these soon descended into a bubbling mix of chaos.

Strawberry Jam continues this evolution: influenced in equal measure by the Beach Boys, Frank Zappa and the outer peripheries of freak folk, it mostly sounds like a hippy sect howling harmonies while trapped in a psychedelic wormhole. Songs shift continually, instruments come and go, and whooping war cries drop in and drop out.

On the likes of “Fireworks” and “Winter Wonder Land” the results are a never-ending cosmic jam session, while “#1” takes replicates the repetitive discipline of techno on real instruments. The ability to confound and surprise is retained, not only in the same song, but, in the case of lead single “Peacebone”, often in the same moment.

As a result, Strawberry Jam is never inaccessible, but will be recommended for anyone who likes music as a Chinese puzzle. Those wanting more lasting – though no less head-expanding - pleasures are best directed towards Panda Bear’s solo album of this year, Person Pitch. But this is one band who won’t be heading towards the road’s middle for some time yet.


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