"Starboy" is a song by the Canadian singer and songwriter The Weeknd, featuring the French electronic duo Daft Punk, released as the lead single from his upcoming third studio album of the same name (2016) on September 22, 2016. The Weeknd and Daft Punk wrote the song with Doc McKinney and Henry Walter. Daft Punk handled the majority of the song's production, with McKinney and Cirkut serving as co-producers.
"Starboy" was released on September 22, 2016, following the announcement of the album and its accompanying artwork a day earlier. Lyrically, "Starboy" incorporates themes of the extravagance associated with a celebrity lifestyle, as well as discussing how the celebrity lifestyle can make an entertainer fragile.
The music video for the song was directed by frequent collaborator Grant Singer, who directed The Weeknd's previous music videos for "Can't Feel My Face" and "The Hills". It was released through the singer's official Vevo account on September 28, 2016 on YouTube, along with an accompanying poster which Rolling Stone described as "pulp-horror-inspired". The video has been described as the singer's attempt to kill his former/old persona, perhaps signaling he is reinventing himself with this new album, by suffocating himself, clipping his old hairstyle, and crushing his glass-framed platinum records.
Several cars that were mentioned in the song's lyrics were featured in the video including the Lamborghini Aventador SV Roadster which he sings in his second verse: "Pull off in that Roadster SV/ Pockets overweight, getting hefty," a Bentley Mulsanne: "No competition, I don't really listen/ I'm in the blue Mulsanne bumping New Edition," and the McLaren P1: "I'm trying to put you in the worst mood/ P1 cleaner than your church shoes." The Weekend used his own McLaren P1 in the video. Billboard approached John Paolo Canton, McLaren Automotive's director of public relations, in order to find out the owner of the car, as their website stated " even the world's biggest carmaker afford product placement like this, let alone a boutique British brand". Canton later confirmed that the car did belong to The Weeknd.
In the video, a man in a black ski mask and diamond-encrusted cross is sitting across from The Weeknd, who is zip tied the chair. The figure then kills The Weeknd by asphyxiating him with a plastic bag. The figure is revealed to be the Starboy incarnation of The Weeknd - his other self represented his Beauty Behind the Madness era. He then walks through a house full of awards that he's received, as well as a portrait of the posthumous Daft Punk and a cat. When he comes upon a large glowing red neon cross, he destroys various evidence and history of his older self, including numerous trophies and posters and a crystal chandelier before setting fire to the closet. Walking through the garage, he passes several luxury automobiles before deciding on a McLaren P1 and drives off with a black cat in the passenger seat, which transforms into a panther as he rides off on Mulholland Drive.