Label Name
RCA Victor
Record Label
Label Description
In 1929, the Radio Corporation of America (RCA) purchased the Victor Talking Machine Company, then the world's largest manufacturer of phonographs (including the famous "Victrola") and phonograph records. The company then became the RCA Victor Division of RCA. In absorbing Victor, RCA acquired the New World rights to the famous Nipper/"His Master's Voice" trademark. In 1931, RCA Victor's British affiliate the Gramophone Company merged with the Columbia Graphophone Company to form EMI. This gave RCA head David Sarnoff a seat on the EMI board.
In September 1931, RCA Victor introduced the first 331⁄3 rpm records sold to the public, calling them "Program Transcription" records. These used a shallower and more closely spaced implementation of the large "standard groove" found on contemporary 78 rpm records, rather than the "microgroove" used for post-World War II 331⁄3 rpm "LP" (long play) records. The format was a commercial failure, partly because the new Victrolas with two-speed turntables designed to play these records were exorbitantly priced, the least expensive model retailing for $395.00 in the depths of the Great Depression. By 1933, the format was abandoned and two-speed turntables were no longer offered, but some Program Transcriptions lingered in the Victor record catalog until the end of the 1930s.
During the early days of the Depression, RCA Victor made a number of attempts to create a successful low-priced label to compete with "dime store labels" such as Perfect, Oriole, Banner, and Melotone. The first was the short-lived Timely Tunes label in 1931, sold exclusively by Montgomery Ward. Bluebird Records was created in 1932 as a sub-label of Victor. It was originally an 8-inch record with a dark blue label, alongside the 8-inch Electradisk label (sold by F.W. Woolworth). Neither label was a success. In 1933, RCA Victor reintroduced Bluebird and Electradisk as a standard 10-inch label (Bluebird's label was redesigned, and it became known as the 'buff' label). Another discount label, Sunrise, was produced (although it is not known for whom it was produced, as Sunrise records are exceptionally rare today). The same musical couplings were issued on all three labels and the Bluebird label is still in existence today, nine decades after Electradisk and Sunrise were discontinued.
Associated Artists
In 1929, the Radio Corporation of America (RCA) purchased the Victor Talking Machine Company, then the world's largest manufacturer of phonographs (including the famous "Victrola") and phonograph records. The company then became the RCA Victor Division of RCA. In absorbing Victor, RCA acquired the New World rights to the famous Nipper/"His Master's Voice" trademark. In 1931, RCA Victor's British affiliate the Gramophone Company merged with the Columbia Graphophone Company to form EMI. This gave RCA head David Sarnoff a seat on the EMI board.
In September 1931, RCA Victor introduced the first 331⁄3 rpm records sold to the public, calling them "Program Transcription" records. These used a shallower and more closely spaced implementation of the large "standard groove" found on contemporary 78 rpm records, rather than the "microgroove" used for post-World War II 331⁄3 rpm "LP" (long play) records. The format was a commercial failure, partly because the new Victrolas with two-speed turntables designed to play these records were exorbitantly priced, the least expensive model retailing for $395.00 in the depths of the Great Depression. By 1933, the format was abandoned and two-speed turntables were no longer offered, but some Program Transcriptions lingered in the Victor record catalog until the end of the 1930s.
During the early days of the Depression, RCA Victor made a number of attempts to create a successful low-priced label to compete with "dime store labels" such as Perfect, Oriole, Banner, and Melotone. The first was the short-lived Timely Tunes label in 1931, sold exclusively by Montgomery Ward. Bluebird Records was created in 1932 as a sub-label of Victor. It was originally an 8-inch record with a dark blue label, alongside the 8-inch Electradisk label (sold by F.W. Woolworth). Neither label was a success. In 1933, RCA Victor reintroduced Bluebird and Electradisk as a standard 10-inch label (Bluebird's label was redesigned, and it became known as the 'buff' label). Another discount label, Sunrise, was produced (although it is not known for whom it was produced, as Sunrise records are exceptionally rare today). The same musical couplings were issued on all three labels and the Bluebird label is still in existence today, nine decades after Electradisk and Sunrise were discontinued.
Associated Artists
Country
US
Formed
1929
Disbanded
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Status
unlockedData Complete
100%
